World of Industries

SUZUKI TO LAUNCH LUXURY SEDAN KIZASHI AT AUTO EXPO

Maruti Suzuki India Ltd. (MSIL) Will be focussing on hybrid and electric vehicles besides
showcasing its two strategic models -Kizashi sedan and SX4 hatchback- at the Auto Expo 2010
begining next week. The car maker will also be unveiling its new multi-utility vehicle
Echo at the mega event.

With focus shifting towards alternative fuels, Maruti Suzuki wants to showcase its prowess
in future ready green technologies in the form of concept cars for hybrid and electric
vehicle. While MSIL may launch alternative feul variants of some of its popular cars at
the mega event, it will showcase the hybrid concept of SX4 sedan and electric Eeco van.

"These concept cars bring forward an intresting dimension on how eco-friendliness and
personal mobility can be attractively packaged together as an exciting product," a
senior MSIL official said.

MSIL is also excited about the proposed launch of its luxury Sedan kizashi, which, in
Japenese, means a sign of great things to come or foretaste. Through Kizashi, which is the
sixth world strategic model from the suzuki stable, MSIL wants to strengethen its position
in the fast-growing premium-car segment.

Powered by a 2.4-Litre petrol engine and equipped with 'continuously variable trmnsmission'.
Kizashi would proof to the new stimulant for D-segment choice, engaged driving, and ligfestyle
enjoyment, the official said. Suzuki engineers have tested Kizashi through cold-weather trials
in Minniesota (U.S.) and hot-weather trials in Death Valley in North America. They honed the
car's hndling on challinging country roads in the U.K. and Germany, besides testing and tuning
the sedan on the tough terrace of New Zealand.

Similarly, sedan SX4 will soon be joined by its hatchback variant in India. The SX4 hatchback
is a popular hatchback in Eurpean markets. In Europe, the SX4 hatchback is available in multiple
engine options that include 2.0 litres, 1.6 litre and 1.5 litre petrol engines. An ideal
combination of style, space, hatchback practicality, and fuel economy has made SX4 hatchback
popular in Over seas markets it comes with aluminium-alloy wheels. and on board ESp (eledtronic
stability program) for extra safety.

With features like the two wheel drive (2WD) and an optional intelligent all-wheel drive (i-AWD)
sustem, MSIL hopes that SX4 hatchback will be an instant hit among car-lovers in India.





FoRD SET TO HIKE PRICCES

CARMAKER FORD India on Wednesday (30th December 09) said it will increase prices of it entire
range of products by upto Rs 40,000 with effect from January 1 (2010). "Ford India will hike
the prices of all its models across the board effective from January 1, 2010. The upward price
revision is due to the stedt rise in input costs and exchange rate fluctations," the company
would revise the price upwards in the range of Rs 60,000 to Rs 40,000 across different models,
it added. Some of the models that Ford India sells in the country include Ikon, Fiesta and
Endevour.